Update: 30.05.2023

Last week: 20 week 2023 (15.05.2023 - 21.05.2023)

Last full month: April 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 275 2.8% 41.2% -2 689 243 1.9% 76.4% -1.7 7.8%
MoM 6 532 -9.8% 43.2% -1.7 3 394 012 -0.8% 77.2% 0.5 -6.2%
YTD 33 478 -35.3% 46.6% -8.9 16 142 354 -33.7% 78.3% -4.4 -22.9%
MAT 88 121 -26.1% 48.6% -5.6 41 497 294 -19.8% 79.2% -1.8 -17.6%
KAPSIKAM
WoW 16 041 6.7% 2.2% -0.1 6 674 865 6.9% 2.4% -0.1 12.0%
MoM 72 404 -9.9% 2.3% -0.3 29 343 852 -8.9% 2.5% -0.3 2.6%
YTD 345 630 -21.8% 2.6% -0.2 139 075 196 -25.8% 2.7% -0.3 -15.1%
MAT 948 162 -10.8% 2.7% 0 377 210 637 -14.4% 2.8% -0.2 -9.7%
MILDRONATE
WoW 58 675 15.7% 15.9% 0.7 42 343 251 15.9% 17.8% 1 11.6%
MoM 275 395 -0.7% 15.1% 1.2 198 155 353 0.0% 16.1% 2 -10.5%
YTD 1 147 205 -49.0% 9.9% -4.2 820 182 562 -35.6% 11.6% -2.4 -27.5%
MAT 3 302 775 -36.5% 11.2% -3.1 2 253 044 533 -7.5% 12.8% 0.1 -19.1%
SULFARGIN
WoW 2 544 5.4% 0.7% 0 1 370 568 4.8% 1.1% 0 8.4%
MoM 11 809 5.0% 0.8% 0 6 449 409 6.1% 1.2% 0.1 1.2%
YTD 47 343 -25.7% 0.7% -0.1 25 751 707 -19.2% 1.1% -0.1 -12.7%
MAT 127 394 -24.0% 0.7% -0.1 69 026 753 -17.2% 1.1% -0.1 -11.5%
VIPROSAL
WoW 15 182 10.1% 2.0% 0 5 424 418 8.4% 1.9% -0.1 11.9%
MoM 68 180 -1.8% 2.1% -0.1 24 950 404 -2.9% 2.0% -0.1 2.3%
YTD 301 085 -46.1% 2.2% -1.2 110 639 891 -52.1% 2.1% -1.5 -16.4%
MAT 880 330 -35.4% 2.4% -0.9 335 691 445 -37.3% 2.4% -1.1 -10.9%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 33 478 -35.3% 46.6% -8.9 16 142 354 -33.7% 78.3% -4.4 -22.9%
KAPSIKAM 345 630 -21.8% 2.6% -0.2 139 075 196 -25.8% 2.7% -0.3 -15.1%
MILDRONATE 1 147 205 -49.0% 9.9% -4.2 820 182 562 -35.6% 11.6% -2.4 -27.5%
SULFARGIN 47 343 -25.7% 0.7% -0.1 25 751 707 -19.2% 1.1% -0.1 -12.7%
VIPROSAL 301 085 -46.1% 2.2% -1.2 110 639 891 -52.1% 2.1% -1.5 -16.4%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 88 121 -26.1% 48.6% -5.6 41 497 294 -19.8% 79.2% -1.8 -17.6%
KAPSIKAM 948 162 -10.8% 2.7% 0 377 210 637 -14.4% 2.8% -0.2 -9.7%
MILDRONATE 3 302 775 -36.5% 11.2% -3.1 2 253 044 533 -7.5% 12.8% 0.1 -19.1%
SULFARGIN 127 394 -24.0% 0.7% -0.1 69 026 753 -17.2% 1.1% -0.1 -11.5%
VIPROSAL 880 330 -35.4% 2.4% -0.9 335 691 445 -37.3% 2.4% -1.1 -10.9%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 275 2.8% 41.2% -2 689 243 1.9% 76.4% -1.7 7.8%
KAPSIKAM 16 041 6.7% 2.2% -0.1 6 674 865 6.9% 2.4% -0.1 12.0%
MILDRONATE 58 675 15.7% 15.9% 0.7 42 343 251 15.9% 17.8% 1 11.6%
SULFARGIN 2 544 5.4% 0.7% 0 1 370 568 4.8% 1.1% 0 8.4%
VIPROSAL 15 182 10.1% 2.0% 0 5 424 418 8.4% 1.9% -0.1 11.9%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 6 532 -9.8% 43.2% -1.7 3 394 012 -0.8% 77.2% 0.5 -6.2%
KAPSIKAM 72 404 -9.9% 2.3% -0.3 29 343 852 -8.9% 2.5% -0.3 2.6%
MILDRONATE 275 395 -0.7% 15.1% 1.2 198 155 353 0.0% 16.1% 2 -10.5%
SULFARGIN 11 809 5.0% 0.8% 0 6 449 409 6.1% 1.2% 0.1 1.2%
VIPROSAL 68 180 -1.8% 2.1% -0.1 24 950 404 -2.9% 2.0% -0.1 2.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs